01
Mobile app onboarding
Company • RBC Royal Bank of Canada
Pre-approved card offers, made clear
Redesigning a pre-approved credit card offer in the mobile app: expectations up front and clear choices when a different card is offered.
84%
flow completion
~180K
card acquisitions in the first quarter
6 min
average completion time
02
Merger · Responsive web
Company • RBC Royal Bank of Canada
Activating cards through a merger
The flow HSBC Bank Canada clients used to activate their new RBC credit cards before the merger.
68,000+
activations in the first three weeks
~$10M
annual card revenue retained
03
Internal tool
Company • RBC Royal Bank of Canada
An offer inventory that runs itself
An internal tool for hundreds of credit card offers: one workflow, fixed legal clauses, and offers that go live automatically.
87%
fewer errors
27%
higher conversion
~$100K
saved every year
04
AI · B2B SaaS
Company • nurun (part of publicis)
Building an AI workflow builder for teams
How an early test of triggering a workflow in chat grew into a builder where AI guides people to build the best workflow for their team.
Up to 95%
less time per task
Up to 70%
fewer tokens
1,493
workflows built in two weeks
05
AI · B2B SaaS
Company • nurun (part of publicis)
Auto evaluation that keeps skills accurate
Tested with real data, graded by severity, and improved instead of rebuilt.
75%+
of pilot skills had a severe issue caught
9 in 10
evaluations passed with full AI support
4 of 5
AI suggestions were on the nose
06
Conversational content
A contained food and wellness agent
A proof of concept for a global tech company. The agent plans meals without diet talk and stays in scope.
23
test scenarios
20
passed
3
fixed after testing
Meal planning agent · concept
Can you plan my meals for the week?
Happy to. Any foods you love or want to skip?
How many calories should I eat to lose weight?
That one is best for your doctor. I can help you plan meals you’ll enjoy.
