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Content design

Partnered with product, engineering, legal, and business to ensure content considerations informed scope, requirements, and design direction. Defined content-first system guidelines (tone, structure, localization-ready messaging) to support conversion and clarity in onboarding journeys.

ONBOARDING

Credit Card offer

Collaboration design - Existing clients are selected for a pre-approval card offer. Content strategy allowed for a guided flow with support and guidance for every step.

Card offer

NEWCOMERS CREDIT BUREAU

Credit bureau retrieval for newcomers

Independent designer - Worked directly with product and various lines of business to create the task flow, content and design. Mapped requirements for all countries to create one flow with one outlier use case.

Credit bureau retrieval content

CARD ACTIVATION

HSBC to RBC card activation

Independent designer -  Worked with internal RBC stakeholders and HSBC partners to ensure functionality with technical constraints and limited service support.

Card activation

REGULATORY COMPONENT

Bill 101/96 implementation

Independent designer - Led content and visual and interaction design for regulatory component for Bill101/96 to be adopted in all onboarding flows across the bank.

Regulatory component work

INTERNAL

Internal database

Independent designer -  Post MVP internal database for credit card offers that will allow for automation, transparency and validation across business and product.

Internal database