Content design
Defined content-first system guidelines (tone, structure, localization-ready messaging) to support conversion and clarity in onboarding journeys, improving first-session task success by 30%.
Card offer
Existing clients are selected for a pre-approval card offer. Content strategy allowed for a guided flow with support and guidance for every step.
ONBOARDING
Credit Card offer
Clients that have been with the bank for 60 days or more, with no credit card from this bank and are eligible for a pre-approved credit card and credit limit.
