Content design
Defined content-first system guidelines (tone, structure, localization-ready messaging) to support conversion and clarity in onboarding journeys, improving first-session task success by 30%.
Credit bureau retrieval for newcomers
Worked directly with product and various lines of business to create the task flow, content and design. Mapped requirements for all countries to create one flow with one outlier use case.
ONBOARDING
Credit Card offer
Existing clients are selected for a pre-approval card offer. Content strategy allowed for a guided flow with support and guidance for every step.
